Billion Million Trading Co. Ltd.

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Low-cost advertisement to right target group on Tissue paper

In Japan and many countries around the world, it is common to receive free samples of stuff to promote buying the actual thing. The costs have not stopped Japanese manufacturers from going all out to encourage potential customers.

Four billion packets of free tissues are distributed every year in Japan.  But why is it that many  Japanese organizations use tissues to promote their message? Because, in Japan, tissue-marketing is a proven and inexpensive way to advertise. For a cost of as little as ¥10 to ¥25 you can get your message directly into the hands of potential customers. What's more, consumers who accept the tissues are likely to actually read your advertisement. If you're lucky, they'll look it over several times before the tissues are used up.

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